March 6, 2008 6:00 AM

In a new interview with Generation, Activision Blizzard CEO Robert Kotick discussed the future of the gaming company. Among other things Kotick mentioned the value of Blizzard’s experience releasing games in other countries, and the possibility of including some profile of in-game advertising in the upcoming StarCraft II.

But WoW isn’t the only ace up Blizzard’s sleeve. There’s StarCraft 2, which is coming to PC (eventually). The first title in the revered real-time strategy game franchise launched in 1998 and is still one of Korea’s most popular games 10 years later. Maxing out revenues related to such popular franchises will be a priority for Activision Blizzard.

“On the

Blizzard side, [we need to] really be figuring out things like the StarCraft business model for the future, with in-game advertising and sponsorship, [which have] really not been something that has moved the dial for anybody in the videogame industry, but that we think presents tremendous opportunity for the future.

“[Blizzard] has been thinking about how StarCraft, considering it is a short-session experience, can actually be the model for in-game advertising and sponsorship and tournament play and ladder play for the future.”

The full commentary can be found at the link below.

NextGen.biz: ActiBlizz Ponders The Future
Blizzard Entertainment
StarCraft II

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