“And while we’re not suggesting the market for teen and young adult men is not a strong market, men amoung 18 and 45 still represent 37 percent of the game playing market – it’s the other demographics which are posting significant growth. Until those original gamers cease playing, either due to death or physical incapacity - losing interest appears unlikely – meaning new gamers entering the market will not be replacing those leaving, they’ll just be adding to the swelling numbers worldwide. Parents plus fall into the ‘older gamer’ category, and the sheer number

of them playing games with their children is another factor driving industry growth. Some surveys (NPD) propose that 93 percent of parents playing video games have children who are playing too. In fact, nearly half the games sold in 2006 held an ‘E’ rating, and with 39 the average age of a game buyer, that would propose the Mom and Dad market is a major one.” - Senior Analyst with IBISWorld, George Van Horn

Read Mr. Van Horn’s full statement here

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