Analyst - Nintendo type appeals to mass-market consumer, moreso than 360 or PS3

“Our observation is particularly crucial in light of the mix of hardware sales during the quarter. PS3 and Xbox 360 sales (so-called ‘hardcore’ consoles) were up solidly (an estimated 20% worldwide, factoring in price cuts), while sales of Wii and DS were up by a significantly higher percentage. It appears that GameStop is maintaining its hold on hardcore consumers, and we believe that the company is positioned to thrive as sales of Sony PS3 and Microsoft Xbox 360 grow; however, it appears that the Nintendo grades appeal to a more mass-market

consumer, who is comfortable making a purchase at the big box retailers. We believe that GameStop’s loss of hardware market share during the quarter portends a continuing loss of hardware market share all through the year, with the consequence that purchasers of hardware at mass merchants may return to purchase software at those same mass merchants in the future.” - Wedbush Morgan analyst, Michael Pachter

Read more of Mr. Pachter’s thoughts on GameStop here

gaming news, playstation3, nintendo wii, xbox 360, video games,Nintendo News
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