A portion of a GamesIndustry interview with Midway’s interim CEO and president Matt Booty and the company’s executive VP for universal Martin Spiess…

GI: Is it the most competitive date in history for the videogames industry in terms of business?

Martin Spiess: It’s always about customer value, and I think what’s probably changed is the perception of what customer value is - the bar has been raised, so folks are expecting a lot more from a game now than

they would have expected ten years ago.

But as you can see from our past releases, within Stranglehold and Unreal, we’re pretty much up there. We can compete with the best, and whether you look at our line-up for that year, it’s all triple-A top notch titles.

It might be a little bit tougher from a technology standpoint, but we’ve positioned ourselves well.

Full interview here

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