“They (Nintendo) looked at… the area around the folks who were already gaming - and thereupon came up with products and software like the DS, like the Wii, wonderful games like Wii Fit and Nintendogs. And they were really targeting society who were outside gaming. The Wii is nearly fifty-fifty male and female usage - and the DS, for the first day ever in the computer games industry, a primarily female platform on which to game. Some developers who invent games don’t like to take in that - but that is the truth

of the matter: it is a primarily female platform. The DS is very much a young person’s platform. You can see that there, even though there are some titles that have been breaking out and getting older public to use it, it’s very much a young person’s platform.” - Sean Dromgoole, CEO Some Research

Mr. Dromgoole has a lot more to say about Nintendo, and the sate of gaming in Europe. Click here to check out the full spread.

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