THQ goes casual crazy
THQ has picked up Elephant Entertainment, and has a new publishing deal with Oberon Media, all in the hopes of casual market dominance. The plan is to release 20 new casual titles that year.
“The addition of Elephant Entertainment and our exclusive retail publishing deal with Oberon significantly expands the depth and breadth of our casual
and online game offering. These deals will allow us to expand our presence in that rapidly growing segment and deliver different value to our retail partners through Oberon’s turn-key solution to deliver online games.” - Doug Clemmer, president of ValuSoft, THQ’s casual division
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