UK, Italy, Spain - gamers are growing up
- 29% of male games and 30% of female gamers are 35 or older in the UK
- 24% of male games and 25% of female gamers are 35 or older in Spain and Italy
“Generally any chat about the average gamer is a bit nuts – it’s a mass market pursuit
now with the associated niches and segments – you can’t sell anything to gamers en-masse, you have to pitch it at the appropriate niche. It’s just like with television, or films, or even literature.” - GameVision’s Sean Droomgoole
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